Burger Kings famous advertising slogan Essay Example | Topics and Well Written Essays - 500 words

Burger Kings famous advertising slogan - Essay Example For instance, in case consumers switch to certain brands, producers follow suite and produce goods to meet this target group. Starbucks is one of the brands that follow the need for customization and immediacy. The company launched restaurants to serve food while it expanded its coffee offering. Several companies spend a lot of money on research and marketing to find out the kind of products that customers desire upfront. The need for customization and immediacy is well accepted factor among producers (Ferrell 114). Marketing evolved from the need to understand the consumer and as a result, marketers had to come up with strategies that could focus on the customer. This has been practised over a long period of time. In the past, goods were produced for the purposes of serving customers with quality goods. This was continued further when production was enhanced and customers were now sold goods due to increased production. In these early days, production was not done to suit consumer needs but rather it was driven by consumer wants (Ferrell 88). However, in the recent past marketing has been done to focus on customer needs and expectations. As a result, the customer has been bombarded by goods and products that are suited and catered for their needs. For instance, Apple produces handsets that are suited for consumers since it ends up meeting the expectations of the consumer. However, today consumerism is driven by social changes and values such as fashion, technology and other current trends. For instance, Google allows for its users to have choice on the services they require. Marketing concept involves understanding the needs and goals of different target markets with the need of achieving organizational goals to consumers better than the organization’s competitors. While, on the other hand societal marketing is that the company should market their goods based on the consumer’s wants/needs, the company’s requirement long-term