Essay on Balanced Scorecard for Ford Motor Inc. - 4105 Words

The Balanced Scorecard for Ford’s North American Business Unit Table of Contents Executive Summary†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.2 Mission Statement†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦2 Balanced Scorecard†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.3 Financial Perspective†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦......5 Customer Perspective†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦....10 Internal Business Process Perspective†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.12 Learning Growth Perspective†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..14 Conclusion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦.16 References†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..17 Executive Summary The Ford Motor Company, founded in 1903 by Henry Ford, is synonymous with American innovation and capitalism. With iconic branding and revolutionary†¦show more content†¦The Balanced Scorecard for Ford’s North American Business Unit Financial Objectives |Metric |2009 |2010 |2011 |Target | |Revenue Growth |Annual Rate of Growth |-19.02% |10.90% |5.67% |5.5% - 6.0% | |Operating Profit Growth |% EBIT/Sales |0.72% |1.11% |1.13% |= or 1.13% | |Solvency |Net Profit + depreciation/Total Liabilities |1.4% |4% |12.3% |13 -14.5% | | Customer Objectives |Metric |2009 |2010 |2011 |Target | |Customer Satisfaction |Global Quality Research System customer satisfaction (3 months in service), percent satisfied1 |n/a |n/a |68 |75 | |Value to Customers |Ford U.S. fleet fuel economy, combined car and truck, miles per gallon (higher mpg reflects improvement) |27.1 |26.9 |27.8 |30 | |Quality/Safety |Percent of Nameplates Achieving IIHS Top Safety Pick by Manufacturer |n/a2 |52% - for 2011 models |75% - for 2012 models |80% for 2013 models | | Internal Business Process Objectives |Metric |2009 |2010 |2011 |Target | |Outsell competition |US Market Share |15.3% |16.4% |16.5% |=16.5% | |Sustainability |Ford U.S. fleet CO2 emissions, combined car and truck, grams per mile (lower grams per mile reflects improvement) |326 |329 |318 |315 or less | |Innovation |U.S. Utility Patents Issued to Ford and Subsidiaries |325 |430 |444 |450 | | Learning Growth Objectives |Metric |2009 |2010 |2011 |Target | |Employee Satisfaction |Pulse survey, overall,Show MoreRelatedTesla Analysis1467 Words   |  6 PagesExecutive Brief for Tesla Motors Inc. 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John Steinbeck s Of Mice And Men - 1275 Words

Death, and the reasons for, leave the people left behind with different perceptions of the events that have occurred, and the events yet to come. This is the same with novels, as authors portray deaths with different themes that often connect to each other. The novella Of Mice and Men by John Steinbeck, is a story about Lennie and George, two migrant workers in the Salinas Valley, California. These friends stick together through the troubles of the Great Depression and survival in a world where differentiating qualities threaten these two workers’ hopes and dreams. There are three main deaths in this work, whether real or metaphorical, that are portrayed with primary themes. The novel The Outsiders by S.E. Hinton, is about Ponyboy Curtis, a lower class teenager living in 1960’s Oklahoma. Ponyboy faces the obstacles that regard economic-social class and the struggles that are associated with stereotypes. This novel also regards the death of three characters that, similar ly to Of Mice and Men, provide major themes. The deaths and murders in The Outsiders and Of Mice and Men relate to each other in the themes of protection, prevention and ignorance. Protection is a theme that is found in the deaths of both Johnny Cade and Lennie Small. Johnny, a 16 year old abused by his parents, is the pet of the â€Å"greaser† gang in The Outsiders. He surprises everyone when he kills a rich west side kid named Bob. Bob and some other â€Å"Socs† were jumping Johnny and his best friendShow MoreRelatedJohn Steinbeck s Of Mice And Men1248 Words   |  5 PagesIn Steinbeck s novel Of Mice and Men, He uses imagery many times to create a realistic setting and plot. Steinbeck’s depiction of migrant workers and their daily complications during the depression are objectively precise due to his use of imagery with idioms, dreams, nature, loneliness and animal imagery. 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Effect of the Kmart on the Economy-Free-Samples-Myassignmenthelp

Question: Choose any Australian Industry and Provide its detailed Market Structure. Answer: Introduction KMART is a type of retail business industry of Australia (Andrews, Pritchett Woolcock, 2017). It is an imperfect competitive market structure (Chung, Seo Song, 2017). The report gives brief information about the imperfect market and its functions. It concludes by giving the evaluation statement in terms of micro and macro factors of the Kmart. Kmart A retail industry Kmart is a retail industry in Australia that charges low prices for various commodities (De Donoso, 2017). Business transaction takes place through different distributive channels, always aim to fulfill customer demands. Kmart is a departmental retail industry that set reasonable rates for their products. Kmart Imperfect competitive market structure Kmart is an imperfect market structure that consists of various functions in the market. Large buyers and sellers There are many buyers and sellers exist in the Kmart. Each firm is setup with their own price system (Katagiri, 2016). It focuses on maximizing profit and customer satisfaction. Free entry and exit- Kmart enjoys the free entry and exit of the customers and suppliers. They enter the market freely to produce their product for generating output. Exit from the market depends on various factors like consumer demand for the products, prices, or the locality factor. Differences in products- Product differentiation exists in Kmart industry in terms of quality, price, preferences, and brands (Kim Lee, 2017). Price discrimination- Kmart charges different prices for different products. Producers or sellers of Kmart can control the price effect. Price creator- Kmart charge the price on the products while selling in the market. Monopoly power- A monopoly is a single seller in the market selling various products. There are many monopoly exist in the Kmart market. Competitive market- Less competition exists due to price discrimination in Kmart. Seller and market is different from the other seller and the market. Product substitution effect- Different kinds of products exits in Kmart market. Therefore, products closely related to each other in different markets, creates less competition and less rivalry in the market. Short run versus long run- Kmart uses two main periods of production short run and long run. Period of short run includes short scale of production while long run production includes large scale of production. Long run production does not include fixed factors of production (Perdikaki, Kostamis Swaminathan, 2016). In short run, production is fixed and variable and one factor is variable, other remains constant. Kmart is an imperfect market structure, lacks knowledge and inefficient utilization of resources (Ural, 2016). Kmart attains profit when marginal revenue equals marginal cost. As sellers charge their own prices, therefore Kmart achieves short run profit. Market achieves profit when marginal revenue equals the marginal cost. In long run, products are variable. Supply increases with respect to demand for the product. Kmart achieves output when marginal revenue equals the marginal cost. The demand curve becomes tangent to the average cost, firm unable to make profit thereby attains breakeven point. Price determination of Kmart Short run Supplier determines the price rate in Kmart, achieves profit when there is production at a point and the marginal cost equals the marginal revenue. Profit is equal to the differences between the price of the product and the average cost. The profit is equal to the number of goods produced by the firm multiplied by the result. Long run Kmart produces the output when long run average cost intersects marginal revenue of the firm. The quantity achieved falls on the average cost, firm achieves breakeven point that is firm sets a profit creates price determination of Kmart. Entry and exit Market depends on various factors along with consumer demand. Buyers and sellers are free to enter in to market and can exist whenever the producer ors seller wants. Impact of Kmart industry Kmart considered the third largest departmental market globally. Use of modern technology, they produce new commodities, price maker, suffers from inefficiency. It had a dynamic effect on economy due to imperfect market structure Conclusion Kmart is a retail business industry that includes imperfect competitive structure market. It attains profit when marginal revenue equals marginal cost during short run and breakeven point in long run. The economic variables keep fluctuating due to inefficiency in the market. References Andrews, M., Pritchett, L., Woolcock, M. (2017).Building state capability: evidence, analysis, action(p. 288). Oxford University Press. Chung, D. J., Seo, K., Song, R. (2017). Where Should We Build a Mall? The Formation of Market Structure and Its Effect on Sales. De Leon, I., Donoso, J. F. (2017).Innovation, Startups and Intellectual Property Management: Strategies and Evidence from Latin America and other Regions. Springer. JAING, Q. (2016). Pricing strategy.Month. Katagiri, Y. (2016).Firms' decisions to enter a market of highly differentiated products: Apparel industry and New York Fashion Week. City University of New York. Kim, I. K., Lee, Y. J., Yoon, Y. R. (2017). Sequential Supply Decision and Market Efficiency: Theory and Evidence. Perdikaki, O., Kostamis, D., Swaminathan, J. M. (2016). Timing of service investments for retailers under competition and demand uncertainty.European Journal of Operational Research,254(1), 188-201. Ural, O. G. U. Z. (2016).Can competitive advantage be achieved through a single force?: Reviewing market based factors leading to a competitive advantage(Master's thesis, University of Twente).as About Value Creation: Powerpoint Presentation.

Internet History Report Essays - ARPANET, Cultural Globalization

Internet History Report The Internet was created in 1969 by scientists working for ARPA. ARPA stands for advanced research projects agency, and was formed to create a network of computers that could save information in the event of a nuclear attack. UCLA, Stanford Research Institute (SRI), UC Santa Barbara (UCSB), and the University of Utah in Salt Lake City were the first ARPANET locations. The ARPANET is what is now called the Internet. The plan was unprecedented: A professor at UCLA, and his small group of graduate students hoped to log onto the Stanford computer and try to send it some data. They would start by typing login, and asking by telephone if the letters appeared on the far-off monitor. On their first attempt, the "L" and "O" were transmitted successfully, but after they typed the letter "G" the system crashed. From 1969 to 1983 a lot of different packet switching schemes were tried and TCP/IP is what grew OUT of ARPANET, not what started ARPANET. During most of the seventies, the protocol was generally referred to as just the Network Control Protocol or NCP. The term Internet was probably first applied to a 1973 research program that culminated in a demonstration system in 1977. It demonstrated networking through various mediums, including satellite, radio, telephone, ethernet, etc. using packet switching. And this formed the roots of the Transmission Control Protocol and Internet Protocol (TCP/IP). But it was not until 1983 that all nodes on ARPANET were required to use TCP/IP to connect to it. Also in 1983, the Department of Defense moved the unclassified portions of the Data Defense Network to create MILLET. Then in January 1983, the ARPA Internet first appears and operation was passed to the Defense Communications Agency. The first operating, non-experimental, real live Internet with a capital network, was a military network with a couple of hundred computers connected to it. Universities and the general public were not welcome on the ARPANET. It was a network for Department of Defense contractors and military sites. Then a group of military contractors with strong ties to business and universities not on the MILLET were constantly in a situation where many of their peers were not on the Net while they were on. They began campaigning for access for other researchers. In 1984 the National Science Foundation established an office for networking. a number of universities and research groups actually did get access to ARPANET. In 1993, Tim Lee created an interface to the World Wide Web he called Mosaic. The NSF actually funded further development of a Macintosh and Microsoft Windows version of Mosaic through a grant to the University. The first Microsoft Windows version appeared about November of 1993. The Mosaic Web Browser put a pretty face on the Internet. You could navigate the World Wide Web by clicking on links with the mouse. More importantly, it allowed users to add players for sound, video clips, or anything else they wanted to add. Today, advanced Mosaic browsers such as Netscape have added other functions quite beyond World Wide Web, including electronic mail. Electronic mail, or E-mail as it is commonly called, was invented by Ray Tomlinson in 1971 as a way of sending messages of the Internet to other users on-line. His program for sending E-mail was called SNDMSG, which stands for send message. Now E-mail has grown so much that next year people will send an estimated 6 trillion messages. A new use for the Internet that is influencing the lives of many Internet users is the creation of E-wrestling leagues. E-wrestling is a type of game in which you create wrestling matches over E-mail. You can challenge other members of your E-fed (a group of members in your league) by posting messages on the message board. The other member will then respond to your challenge by writing back on the message board. If the commissioner approves of the match then he will send an E-mail to the two members telling when the match will take place. There are two ways a commissioner can create matches, depending on the rules of your federation. One way is to write out the entire match. This takes a long time and the results are based on the opinion of the

Ashley 1920 Mumbo Jumbo Essays (726 words) - American Writers

Ashley Altidort Professor Keene Recent Trends in AM Fict February 25 , 2017 The 1920's Mumbo Jumbo An age of dramatic social and political change, the 1920s was the time to be. Coast-to-coast, w omen demanded more freedom, became more sexually "free" compared to their past generations, and now held the option to vote. America's economy was booming in acceleration due to their ability to provide for World Wa r I and with the new inventions, invoking a birth of mass culture. Generating from Southern states, an influx of African Americans migrated to Northern states, creating the influential Jazz Age. It allowed African Americans to not only express how they felt musically but also perform countrywide. However, the era's social tension also spoke grand measures in the infamous period , like the prohibition law that banned the manufacture and sale of liquor, but encouraged and created speakeasies, an illegal bar. Finally yet importantly, a cultural civil war broke out because some parties failed to agree with African Americans growth both socially and economically . Society 's morals and values began to chang e as Blacks chose to migrate from the countryside to the city while the nation's wealth and growth triplicated. Granting women the option to vote allowed "new w omen " to prove to men that they are of equal superiority and will not tolerate abuse and impudence. They did as they pleased without the approval of their significant other, such as dressing more provocatively, educating themselves, and occupying the city in search of jobs to avoid what they were used to, being a typical at-home wife . The availability of birth control devices, like the diaphragm, also allowed women to have more control and structure over their own life, something that's been uncommon for most . Haitian lw as , present in Reed's "Mumbo Jumbo, were voodoo masters that did black magic and always arose suspicion within the community due to the magic's inexplicability . I n Mumbo Jumbo by Ishmael Reed , Papa LaBas, which translates to "Papa's over there" is a voodoo ritualist that practiced the religion of voodoo and was rumored to do magic on people who attempted to insult the black culture/community. "A warehouse burned after it refused to deliver a special variety of herbs to his brownstone headquarters and mind haberdashery where he sized up his clients to fit their souls. His headquarters are derisively called Mumbo Jumbo Kathedral by his critics." (Reed 23) To further emphasize Papa LaBas's strength and power, Reed described a former experience where when Papa LaBas didn't get what he wanted , the supplier payed the price. To recognize the virus Warren Harding called the livelihood of the African American s in the 1920s , Reed used "Jes Grew", insinuating that African American culture "just grew" according to the whites surrounding African Americans. Jes Grew , " sleeps after the night of howling, speaking-in-tongues, dancing to drums; watching strange lights streak across the sky." (Reed 17) Reed uses a metaphor to compare the African American culture to a fierce beast that seems to sleep at night and dances to the sound of their drums, speaking in their own native language . However, the excitement and freedom African Americans sought through "Jes Grew" of course , created pr oblems within white supremacists, so they made any attempt to try to deteriorate Jes Grew , even insult ing Haiti 's image . Ishmael Reed 's "Mumbo Jumbo , " consisted of both fiction and history, depicted a story about a viral breakout of black culture , called "Jes Grew"- including song, ebonics, and dance , being spread throughout America,. Mainly because it was uncommon to those who didn't practice it, the virus induced enough confusion and rage to have groups of people aim to end it because it seemed impractical and was viewed negatively. Reed portrayed an important period for African Americans in the 1920s as a virus because in the 1920s, the African American social and economic growth was viewed as such, so hate groups like the KKK made attempts to stop them, and in the novel it was the Wallflower Order . In comparison with all the other novels

Examine how and why McDonald’s recently decided to rebrand itself in the UK The WritePass Journal

Examine how and why McDonald’s recently decided to rebrand itself in the UK Introduction Examine how and why McDonald’s recently decided to rebrand itself in the UK ). It was shown that are significant risks to major bodily organs that came as a result of this experiment (Boniwell and Lucy, 2012). This attitude aligns itself with the increasing interest in the growing level of obesity among adults and children around the world. Given the fact that one of the main reasons behind the obesity is excessive fast food intake, this negatively affects the brand image of McDonald’s (Boniwell and Lucy, 2012). As a result, the company has decided to integrate healthier fast food options within their menus. Jamie Oliver, one of the most popular TV chefs in the UK, has also criticized McDonald’s food. He condemned the company for the poor nutritional content in their products and the overall low quality of McDonald’s food (Marketing, 2012). However, once the company integrated health-related associations into it rebrand, Jamie Oliver actually praised the company (Marketing, 2012). Oliver started supporting McDonald’s after the company started using organic milk and free-range eggs in their menu (Marketing, 2012). Therefore it can be seen that criticism from key institutions and famous celebrities has driven McDonald’s to promote healthy food as part of the company rebrand. This can be seen as McDonald’s has started to provide nutritional information for its products in the restaurant menus. The products have also been redesigned with a view of decreasing the number of calories in them; for example, it is estimated that the calorie content in some McDonald’s meals has decreased by as much as 20%. Despite this, there remain products which are high in calories, such as the popular Big Mac, which still has 490 calories a serving (Daily Mail, 2011). A significant part of this rebrand aims to distance McDonald’s from the image of a â€Å"fast food cafà ©Ã¢â‚¬ , which considers speed as their priority. This implies that the company is trying to change its brand image to be seen as an â€Å"upscale restaurant†, thereby delivering better quality service and products (Humans Invent, 2012). This can be seen in the redecoration of the restaurants’ interior to be more â€Å"restaurant-like† in their design. These actions suggest that the company is attempting to distance itself from the primary factors that, in the beginning, actually have contributed to the widespread development of McDonald’s brand image: efficiency, calculability and speed. However, some sources argue that it would be quite difficult for the company to change the target market from being consumer’s expecting quick service and standard McDonald’s food meal to ones expecting a nice and pleasurable experience (Humans I nvent, 2012). Elsewhere, McDonald’s rebrand aims to target families with children that visit the restaurants for lunch or for dinner. This implies that McDonald’s typical customers, namely teenagers and children, has contributed to decrease the value of the brand image (Humans Invent, 2012). Consequently, the majority of McDonald’s restaurants in the UK have been redesigned to look like a contemporary family restaurant (Humans Invent, 2012). This implies that the whole seating arrangement and interior design has been changed to suit the family needs. Despite this, the food quality is still not considered to be for everyone; therefore it is questionable whether the redesign and changes in the menus will attract the correct consumer. A similar rebranding campaign was integrated by the superstore Wal-Mart, where the management tried to integrate celebrity endorsement to change brand image (Frying Pan News, 2011). However, given Wal-Mart’s brand reputation and history, this campaign was widely considered to be a failure. Therefore, the question still remains whether the current rebranding strategy will work for McDonald’s as the company is trying to completely change a brand strategy that has been hugely successful for 50 years (Elliott, 2011). McDonald’s had already tried to integrate new products in the past, such as offering Deluxe Line Burgers, but these strategies have failed (Elliott, 2011). This suggests that McDonald’s targeted children as well as families, anticipating that parents would come to McDonald’s to please their children. Therefore the needs of a target market did not correspond with the positioning of a new â€Å"Deluxe† product which led to the failure of the line (Elliott, 2011). Currently, McDonald’s is attempting to change the product, promotion, positioning, and physical evidence of its brand in line with the new target market. However, despite all of these changes, there is still a chance that this will not be successful. Conclusion The aim of this essay was to explore the key reasons behind the new McDonald’s rebranding strategy. It can be seen that the company has decided to move away from the old rebranding strategy which has been successful for the last 50 years. McDonald’s has started to integrate changes into every aspect of its marketing mix. This rebranding has altered the nature of McJob, the health value of the product and the quality of the service. The new rebrand strategy has also introduced new targeting and positioning strategies, as well as affecting the promotion, physical product and people aspects of the McDonald’s brand. Despite the efforts of the new rebranding strategy, the levels of success remain questionable and it could be considered that rebranding may actually decrease the value of McDonald’s brand in the context of its association with American and pop culture. Likewise, it may fail to attract the new target market which could result in additional costs fo r the company. References: Bloomberg (2013) McDonald’s Employee Budget Planner Assumes 2 Jobs at $13 an Hour. Available: bloomberg.com/news/2013-07-15/mcdonald-s-employee-budget-planner-assumes-2-jobs-at-13-an-hour.html (Accessed on 14/11/2013). Boniwell, I., Lucy, R. (2012) Personal Well-Being Lessons For Secondary Schools: Positive Psychology In Action for 11 to 14 years old, McGraw-Hill: UK. Daily Mail (2011) Its a (salty, fatty, saucy) McWrap! 600-calorie breakfast is worse than Big Mac, Available: dailymail.co.uk/news/article-2054942/McDonald’s-McWrap-600-calorie-breakfast-worse-Big-Mac.html (Accessed on 14/11/2013). Elliott, C. (2011) â€Å"It’s junk food and chicken nuggets: Children’s perspectives on ‘kids’ food’ and the question of food classification†, in Journal of Consumer Behaviour, 10 (13): 133-40. Frying Pan News (2013) Walmart Celebrities: Which Side Are You On? Available: http://fryingpannews.org/2013/07/30/walmart-celebrities-which-side-are-you-on/ (Accessed on 14/11/2013). Humans Invent (2012) McDonald’s gets a face-lift. Available: humansinvent.com/#!/4429/McDonald’s-gets-a-face-lift/ (Accessed on 14/11/2013). Klein, N. (1999) No Logo: Taking Aim at the Brand Bullies, Knopf Canada: Canada. Marketing (2012) Jamie Oliver praises McDonalds healthy eating agenda. Available: marketingmagazine.co.uk/article/1142906/jamie-oliver-praises-McDonald’s-healthy-eating-agenda (Accessed on 14/11/2013). Ritzer, G. (2011) The McDonaldization of Society 6, Pine Forge Press: USA. Schlosser, E. (2004) Fast Food Nation: The Dark Side of the All-American Meal, Allen Lane The Penguin Press: UK. Talent Management (2011) McDonald’s Aims to Rebrand the ‘McJob’. Available: http://talentmgt.com/articles/view/McDonald’s-aims-to-rebrand-the-mcjob/1 (Accessed on 14/11/2013).

A Theory of Art Essay Example | Topics and Well Written Essays - 1500 words

A Theory of Art - Essay Example Art is an important part of the life experience as it evokes feelings and emotions that attach themselves to the work in question and portrays the meaning of our culture. Yet, society continues to struggle with the definition of art. Art defies description; we may know it when we see it, but we can not define it as it is too complex, varied, and prone to individual subjectivity. To define art, it is first necessary to define where the art is at. The art may be the act of its production, the end result, or the sensation that the viewer experiences from the encounter. To be considered art, all three components must be consciously involved in its production. As an example, if a paint can inadvertently spills onto a canvas, it is not art even if it is beautiful. There was no action on the part of the artist that would elevate an accidental spill to the level of art. Likewise, if the art produces no sensation in the viewer, such as a bottle of urine, then the art has no artistic content no matter how much time and effort the artist spent. Allowing a work to be labelled 'art' that does not meet these requirements results in the flood of mediocrity, and worse, that has recently come to the attention of the popular media. Jean Auguste Dominique Ingres described these types of works in the 18th century as, "banality, which is a public scourge, which afflicts taste a nd burdens the administration, fruitlessly absorbing resources, it would be best to abandon exhibitions; to declare boldly that only monumental painting be encouraged" (cited in Harrison, Wood, & Gaiger, 1998, p.469). Ignoring this important aspect of art has been responsible for inappropriate bodily fluids being labelled and accepted as mainstream art. The standard definition of art includes the traditional view that artwork is characterized by the possession of representational properties, expressive properties, or formal properties (Adajian, 2007). This definition also would include many items that are not art and were never intended to be art. A shopping list would not be considered art, yet may qualify under this generic definition. This simplistic set of requirements is not complete enough and is too broad to be of any value. While it may describe some objects and acts that are not art, it stops far short of defining what art is. To accommodate and update this traditional definition, recent decades have seen a surge of theories and movements designed to justify new and unusual art forms.Any theory or movement that adequately defines art and aestheticism would be necessarily narrow and exclusionary. While some schools of art, such as the Dada movement believes that anything can be art, other movements, such as minimalism, belie ve that nothing is art. These extreme positions, in regards to the definition of art, only serve to include every worldly endeavour as artistically worthwhile, but do little to help define art. In fact, these broad, nihilistic, and inclusive movements dilute art's purpose, meaning, and cultural value. Art needs to be defined within a set of boundaries that are acceptable by cognitive recognition and reflect a sense of values. This does not imply that the values need to adhere to any preconceived framework of acceptability. While racism may be an unacceptable human value, its portrayal could serve

Analysis essay Example | Topics and Well Written Essays - 1000 words - 8

Analysis - Essay Example From â€Å"as I perchance hereafter shall think meet/ to put a disposition on† (Act 1 Scene 5, Act 2 Scene 1). When Ophelia tells his father Polonius that there are some strange characteristics seen in Hamlet, we can see that Hamlet is not willing to let people know what is actually going on. In addition, when there is a group of people coming to perform in the palace, Hamlet comes up with a bright idea on how best to illustrate and expose his father’s murder and the responsible party. He directs a play that shows how the king died to see the king’s brother rise to kingship. This play is able to perfectly prove that Claudius is indeed the King’s murderer. â€Å"There is a play tonight before the king: which I told thee of my father’s death† (Act 3 Scene 2). From that, we can see that Hamlet really wants to know who the murderer of his father really is. Thirdly, when Polonius is talking to Hamlet, and use word to baffle frustrate. â€Å"My lo rd, the queen would speak with you, and presently/ do you see yonder clouds that’s almost in shape of a camel† (Act 3 Scene 3). However,  even though he tries to approach the issue with utmost moderation, "Hamlet" somehow fails and shows rash and impulsive behavior instead. It is amazing agility but little or no premeditation when he stabs Polonius through the curtain, he does not even take time to check to see who really is behind the curtain. He seems to step easily into the role of a madman, which is not his normal behavior, to disturb other characters with his wild speech and pointed innuendo.   After reading the whole play, it is Hamlet who one sympathizes with. Even though he is smart, he is controlled by fate to do some things that he does not intend to do, and a sense of powerlessness to resist his actions. In the play, Hamlet always reflects the spirit of such a tragedy. â€Å"To be, or not to be: this is the question: Whether it is nobler in the mind of suffer. The slings and arrows of outrageous fortune,

Staffing Organization Assignment Example | Topics and Well Written Essays - 1500 words

Staffing Organization - Assignment Example Lastly, I will propose the types of initial and substantive assessment methods, and identify predictors used to assess KSAOs. 1. Formulate a recruitment plan and strategy that will be used to staff the coffee shop initially and throughout the next three (3) years. A recruitment strategy ensures that business goals are attained. It is referred to as a roadmap that guides business personnel on best methods of hiring quality employees. In formulating recruitment strategy for Gourmet Coffee Shop, the first plan that I will use to staff the coffee shop in the next three years is job description. It involves finding out detailed information on the kind of post that applicants need to occupy (Jex, 2002). Workers always have the tendency knowing the type vacancies advertised before they think of applying for the job. Job description also involves job specification, which is an elucidation of the credentials, familiarity and personal aspects required by a candidate. Methods such as promoting initial employees within the Coffee shop ensure that a business preserves and encourages hard working employees. The process of promoting staffs within has significant advantages since they are used to the working environment. Furthermore, another method is referral, in which staff members are expected to bring in new qualified recruits to the business. The strategy is cheap since it reduces the recruitment cost, involves current employees, motivates staff, and decreases time spent in hiring. Other methods that can be used are inside headhunt, looking for resume databases or hiring an outside employee service. The second strategy is screening and evaluation of the job applicants. This process leads to short-listing process that involves getting qualified members of the team and removing those that have failed to achieve the interview requirements. Lastly, the final strategy to apply is documentation of the recruited staff members. This will assist in tracking the qualified applicant s, hence making it easy to monitor their work for the successful running if the coffee shop (Bechet, 2008). The documentation will act as a source of evidence proving that the recruitment was a fair process to evade conflict and misunderstandings. 2. Create a communication message (realistic, brand, or targeted) to attract applicants to the open positions. I will create a brand communication message to attract applicant for the open positions, and ensure that has the ability for sustainability, self-selection and business growth (Davis, 2010). Gourmet Coffee Shop offers unique and quality coffee and extra fast foods that are prepared by experts. Coffee is the major product served by the shop to its customers and is prepared exceptionally for the targeted students and lectures of the nearby college. Employees will obtain free job training for an outstanding and quality services offered to customers by working for the coffee shop. Consequently, the strategic location of the Gourmet Co ffee Shop makes it an ever busy shop. Furthermore, the coffee shop is an employer’s choice because of its considerate salary it offers to staff members, unlike other coffee shop that pays its workers small amount of money. Gourmet Coffee Shop recognizes the hard work and effort put by its workers by rewarding them by issuing out promotions and bonuses. 3. Select the communication medium for the recruitment effort and explain why that method was chosen over others. I will use is social media as a communication

Different approaches to HRM

Different approaches to HRM (Business strategy, p-3)The meaning and nature of HRM has aggravated much debate (for an overview see Legge, 1995).Sisson (1990) Distinguished HRM by explaining four distinguishing features, that is the assimilation of personnel policies with business planning; responsibility From specialists to line managers responsibility has to be shifted; uniqueness in the management of employee relations and an emphasis on securing employee dedication and initiative. Guest (1992, p.42) argues that HRM is designed to produce, Strategic integration, high commitment, high quality and flexibility and that, Strategic integration refers to the ability of the organisation to integrate HRM issues into its strategic plans, to ensure that the various aspects of HRM cohere and for line managers to fit in an HRM perspective into their decision-making. Hendry and Pettigrew (1986) contrast that strategic HRM is featured by four fundamentals: the use of planning; the design by a coherent approach and management of workforce systems underpinned by some philosophy; business approach is coordinated with the HRM actions and policy; and considering the people of the organisation as strategic resources in the accomplishment of competitive strategy. Human resource requires in an organisation will vary at different stages in the business life cycle and so HR policy choices need to be personalized to the appropriate stage (Kochan and Barocci,1985; Lengnick-Hall and Lengnick-Hall, 1988). Sisson (1994) suggests that it was the pursuit of competitive advantage in the.There is a number of different approaches in HRM to aid the development of business strategy. It can be professed as social ethics, reminding the senior management about their social responsibilities.HRM department spent most of time functioning on personal welfare problems. The main concern of HRM is the control of personnel as well as reduces the absent rate of employee, work force budgeting and headcount. In other way of HRM helps to develop the business, likewise, to adapt the company with the change and strives to have positive influences by using social science applications to man agreement problems by via job redesign, job satisfaction scheme and techniques of communication. Sometimes HRM deals with job recruitment, transfer and termination by the request from manager. Moreover, human resource management concerned strategic business planning, developing long-term human resources plan and industrial relation strategy. HR planning and acquisition Organisation design structure Organisations strategy Training development Compensation Management Organisation Performance Management Management of employee relations HR mobility management HR toolbox management Figure: Human Resource Management system The key success of any business organisation is human resource. So HRM use these human resources effectively to meet the strategic business objectives of the organisation. 2. Necessity of alignment between organisations corporate strategy and objectives and its human resource strategy: P-133,134.In perfect world, the business and strategic organisational plan are the translated form of organisational mission and goals. According to the principle of alignment, to achieve corporate goals in every aspects of an organisations activities have to be incorporated and pull together. The performance of the people within the organisation depends on the achievement of strategy and vision which in turn calls for high level of motivation and dedication among employees. The organisational mission, goals and values is reflected by the performance of the employees and their excellent performance relies on the opportunities how much they are getting from the business. P-75.In an organisation different functional area like: marketing, manufacturing and human resource, after formulating corporate and business level strategy managers need to translate strategic precedence into these areas. This contains all the different aspects of business but predominantly have to be comprehensible between the requirements of organisations strategy and HR policy. There are two types of fit that HR policy and practices require to attain: a) Internal alignment b) External alignment Internal Alignment: In internal alignment managers must have to make sure that their HR practices are all associated with one another within the organisations to set up a formation that is reinforced mutually. From organisations point of view the whole variety of HR practices-job design, training, staffing, performance appraisal and compensation must have to be focused on the same personnel objectives. External Alignment: The link between business strategies and key initiatives in human resource are mainly focused by external alignment. 3. The processes required in order to assess the effectiveness of human resource strategy and its impact on overall corporate strategy: Diagram: Typical strategic recruitment process Dynamic Environment Recruitment requisition Position analysis Vision Position description Strategic business plan Human resource strategy Human resource plans and policy Recruitment process Position evaluation Key stakeholders Budget check sourcing Dynamic Environment Pool of applicants Selection process Source: Nankervis A, Compton, R, Braid, M, 2005, Strategic Human Resource Management (6th edition), Cengage, South Melbourne. Recruitment: A major concern is a recruitment and retention of staff; especially where the pool of availability of workforce is limited. However, due to the requirement of high skill personnel, a shortage of prospective recruits exists in an organisation. [Business .s 2.ref].The decision of staffing has been formalised by the HRM department at head office. Organisation [Managing people: fresh perspectives By Bates Bronwynne, p-214] provide work for people in different position to achieve their own goals. Most of the organisations have vacancy at different time around the year and they need to be filled them on time to continue their work effectively. For recruit and select the best person for the vacancy organisations have to follow certain processes. The personnel decision process helps the organisation to make a decision about the person to who is going to appoint. It makes sure that it will be fairly treated with all the individuals who are going to apply for the post. All the candidates are evaluated on the basis of related skills and behaviours. The outputs of every decision affect the working lives of employees, whose requirements must be met. The organisational productivity increasingly depends on these employees because of hiring right person for the job. The human resources decisions based on the following seven steps: 1. Getting job oriented information through job analysis. The process of identifying tasks, duties and responsibilities is job analysis. Once it has been completed, job analysis leads to identify the knowledge, abilities and skills required to do the job that is job description. After that, organisations will continue through job specification. 2. Identify the measures of job success: There is way of measuring job success called criteria and that is measured through organisational psychologist. 3. Identify predictors and measures 4. Determining the relationship between and predictors job success 5. Developing a recruitment strategy 6. Implementing the selection process 7. Determining the worth of selection system An organisation basically follows two strategies for recruiting suitable qualified individuals. These are- Internal recruitment An Organisation first tries to fill an open position internally through current employees inside the organisation by advertising. External recruitment There are wide range of strategies for recruiting people from outside the organisation like-giving advertisement at newspaper by providing information about job requirements, job duties and responsibilities. The other way of recruiting is through internet. It will create problems for them who dont have the access the internet. Large organisations visit campuses of universities of technologies to recruit their candidates is known as campus recruitment. Sometimes organisations employ human resources recruitment agencies and their services are to provide the whole recruitment process. These are not on low-cost. The least costly external recruitment technique is employee referrals technique. This is a technique by which ask to someone in current employees about they have someone who is interested for this open position. The main advantages of external recruitment are that helps to get new ideas and skills into the organisation. Sometimes it does create problems for them because they dont have knowledge about the new environment and culture. Employees need to spend more time on that. Selection: The process of choosing appropriate candidates for the organisation when it has received applications for open jobs is known as selection. This is the final steps of recruitment process. It is the combinations of eight basic steps. Recruiting candidates Carrying out application form Screening test Checking of reference Arrangement of psychological test Arrange interview for selection Medical check up Making an offer to successful candidates There are some additional terms which used by the organisational psychologist during the process of selection. This are-job selection ratio, realistic preview of job and cut-off. Retention: It is very important and ongoing issue. Its a serious problem when an organisation will have to face continuously for the estimated future. An organisation always wants to retain employees in short of supply and they want to have alternatives. Organisations always keep going on developing their own plan to retain employees by conveying responsibility. The main base of retention job description, recruitment, selection and orientation. (Keeping your valuable employees: retention strategies for your organizations most important resource, By Suzanne Dibble, p-27, 31).Mainly retention focus on job satisfaction and fit with the organisational culture and the strategies based on this should focus on maximising three types of satisfaction. These are personal, professional and social. If organisation fails to recruit right person for the right track then organisations has to suffer and employees has to suffer as well. For example; hidden cost incurred by the management to fix that problems. F or that reason organisation has to loss their productivity. From the employees point of view-they have to face problems due to not having proper skills in specified job. They have to spent more time and energy on finding new position. Overall they become frustrated. Communication, recognition and future orientation are the key attributes for successful strategies for retention. There are different types of retention strategies based on organisational situations-strategies based on compensation, strategies based on work environment and strategies based on career orientation(Strategies for managing IS/IT personnel,Magid Igbaria, Conrad Shayo,Idea Group Inc (IGI), 2004 Business HYPERLINK http://www.google.co.uk/search?tbs=bks:1,bkv:atbo=pq=+subject:Business++Economicssource=gbs_ge_summary_rcad=0HYPERLINK http://www.google.co.uk/search?tbs=bks:1,bkv:atbo=pq=+subject:Business++Economicssource=gbs_ge_summary_rcad=0 Economics,p-13). Strategy based on compensation: There are some organisation focuses on compensation such as IT firms. Strategies based on work environment: Most of the organisations focus on internal environment of the organisation or the culture of the organisation. Strategies based on career development: some companies focus on retention strategies through career development. Training, Learning and Development: Training plays an important role for the development of all employees which responds to individuals and helps to achieve organisational requirements by improving performance and understanding (Armstrong, 1992).Considering with the strategic direction, how the organisations core competencies of employees can be identified and advantages taken from environmental factors. From the training and development terms, this can implement the classical training cycle and business planning come close to determining training needs (Mayo and Pickard, 1998). [Human resource development: learning training for individuals organizations By John P. Wilson, p-88] Organisation objective Planning Evaluating Delivering Figure: Business objectives within the training life cycle (Winter, 1995). The training strategy is a system that determines the competencies required for the organization in the future and how it can be achieved. Organisations need these training strategies for different perspectives like- -To increase the productivity through expenditure on capital improvements -To increase the productivity through spending on developing human capital (http://ezinearticles.com/?How-to-Develop-a-Training-Strategyid=1608871; How to Develop a Training Strategy-By Janine Sergay; 18.08; 2.50pm). Different methods of training for people: Generally there are two types of training methods. a) On-site training methods 1) On the job training: In this training method, trainees get training under the direction of someone and encouraging them to gain knowledge and observe more and more from the existing experienced employees. Though its formal training so every employee get some initial knowledge from it. 2) Job rotation: This training method allows people to move in different department of the organisations. Through this job rotation employees develop skills in different section more than they would get from staying in one department. 3) Apprenticeship: Apprenticeship is a particular form on the job training though which a particular level employees used to get information about skilled trade (Goldstein Ford, 2002).For example; different company like:-electrician,plumber,carpenter,pipefitter,sheet metal worker etc. Is used this approach. b) Off-site training methods 1) Classroom lectures: Its one of the common methods of job training. It can provide large number of information at a time and easy to deliver it to the large no of trainees at a time. 2) Instruction in the form written material or forms based on computer. 3) Computer based training (CBT): Its a way training by which trainees can communicate and transfer and get information from instructor through computer, television etc. (Goldstein Ford, 2002).Its distance learning.( Work in the 21st Century: An Introduction to Industrial and Organizational Psychology By Frank J. Landy, Jeffrey M. Conte,p:331-334) Development of HR: Human Resource is the framework for employees can develop their personal and organizational skills, knowledge, abilities. Human resource development include; employee training, employee career, development, performance management and development, coaching, mentoring, succession planning, key employee identification. oclock, 23 March, 2010) Understand the organizational needs and future demand as well as future capability, and know what talent it has available to it. And prove, as far possible, a career challenge to individuals that helps them to meet their aspirations. In developing the organization, personal development also important for the organizational improvement, because a individual persons are the set of organizational power mean resources. In bellow there the method of development: Individual Support- Organizational Interest- Dialogue Accreditation Organizational Mapping Performance Management Career-counselling Succession planning Appraisal discussion Career-planning Secondments Career discussion Personal plans Manpower/skills planning Development centres Mentoring Training prioritisation Vacancy management Learning resource centres Retention Strategies Self-managed learning 360 degree feedback Potential assessment Managerial coaching External coaching High-flyer development Flexible working Training facilities getting to grips with the requirements of a job quickly, and by improving the knowledge and skill of worker it allows the employee better quality, and enhance of skill based on the employee could lead to their job enrichment with benefits to both the individual and the organization. Motivational impact of training in a manifest when staff feel a sense of reorganization when sent on training course, and after been trained they are motivated to acquire new skills, particularly when rewards follow the acquisition and use of skills. Identification with organization could be fostered when a better understanding of mission statements and corporate objectives is achieved through training. (Graham, H T, Bennet, R. (1995). Human resource Management (ME Book).Eight Editions. Singapore: PWD Redmond) Strategies for positive employee relation: (Employee relations: how to build strong relationships with your employees By Laurie Dicker, p-2) Employees are the stake holder of the organisation and cant be compared with task, functions, process or products. Emotional support and personal considerations are required for them to understand them. Its very complicated to draw up employees inventory and arrange them in warehouse in a systematic way. Any decisions regarding this will attempt a negative impact on them and may cause a break down in operations. So it is very important for the organisation to identify and value those differences and always give importance on the achieving positive and fruitful employee relations. The main concern of employee relations strategy: -How to minimise the conflict by maintaining employee relations through building stable and cooperative relationships. -How to achieve employee commitment though involvement of employee involvement and communication processes. -How to develop interest in employees towards the achievement of organisational goals. Strategic direction. ( Strategic human resource management: a guide to action By Michael Armstrong) The approaches of human resource management towards employee relations: -To drive them for commitment: To get all the employees with the organisations by winning their heart and minds and make sure a fruitful return on training and development. -A emphasizing on mutuality: getting the letter across that we are all together in this. -A shifting of collective bargaining in the organisation to individual. -By using of employee involvement techniques. -Through applying total quality management (TQM) -To use human resources more effectively sometimes increase flexibility in working environment, including multi skilling -By giving more importance on team work (Human Resource Management- By Derek Torrington, Laura Hall, Stephen Taylor,p-453)Once organisation has established it is very difficult to change the organisations culture, this means to change the employee relationships culture is also difficult. The organisation will become more successful when senior management think employee relationship strategically in employee perception rather than rival organisations. It can be achieved simply by aiming to recruit and retain more effectively and by developing employee relationship strategies to increase the overall satisfaction of employees though chances (like feeling interest in job, job security, positive completion, and influence them performance) and decrease the dissatisfaction. Performance management: Performance in an organisation cannot be defined but it can be measured. Its measurement of muti-dimentional construct depending on variety of factors (Bates and Holton, 1995). Bernadin el al (1995) concerned that Outcomes of work should be defined as performance because it creates a strong linkage with organisational goals, customer satisfactions and economic contributions. It is about managing of the organisation in the perspective of internal and external environment. There are different stages of performance management showed in figure 2.1: High performance Improved performance Low performance Start year Agreement of performance During year Monitoring and review against agreement End year Review of main performance Figure 2.1: Different stages of performance management Performance management involves continuous review of performance against organisational objectives, requirements and plans and the performance agreement, enhancement by implementation and developments line-up for the next. Business strategy, employee development and total quality management (TQM) are main processes in the business that should be linked with the performance management for achieving business performance (Hartle, 1995). Basically the force for vertical and horizontal integration is performance management. Vertical integration: Vertically It can be achieved in two ways. Firstly, it facilitates the coalition of strategies and plans of the business with individuals and teams. There targeted aims are those that support the success of corporate goals.secondly, the organisational core values and capabilities should take place through vertical integration as well as values adopted and the level of potential achieved by individuals. Horizontal integration: It is the association of performance management and human resource strategies that deals with valuing, paying, relating and developing people. Organisations effectiveness can be increased through the impact of performance management. The effectiveness of the organisations can be improved by adopting with various processes of managing, motivating and developing people through successful integration with performance management (Performance management: key strategies and practical guidelines Michael Armstrong Kogan Page Publishers, 2000 259 pages, P-2-10). It shows in figure 1.3: Figure 1.3: Performance management as a central point for integrated HR activities Reward: Reward management: a handbook of remuneration strategy and practice Michael ArmstrongHelen MurlisHay Group Kogan Page Publishers, 2007 Business HYPERLINK http://www.google.co.uk/search?tbs=bks:1,bkv:atbo=pq=+subject:Business++Economicssource=gbs_ge_summary_rcad=0HYPERLINK http://www.google.co.uk/search?tbs=bks:1,bkv:atbo=pq=+subject:Business++Economicssource=gbs_ge_summary_rcad=0 Economics 722 pages The main purpose of reward is to increase job performance, productivity, meet the customer expectation and to hold recognition. In other way- -To achieve the goal -To accomplish the task on time -To take out boring from work place -To promote the employee to work -To meet the higher and lower order needs Strategies for reward: All employees are in the reward strategy for example: line managers, stake holders. All the employees work hard with skills and effort in return they get salary and other performance bonus from employers. Its also good relationships developed between employees and employers through good working environment and excellent communication. In broader sense strategic aims include: -To introduce a more incorporated approach to reward management and encouraging the employees through continuous personal development. -To develop flexible approach. -To reward people according to employees contribution. -To make a clear specification about what behaviour will be rewarded and why. Reward management: a handbook of remuneration strategy and practice Michael Armstrong, Helen Murlis, Hay Group Kogan Page Publishers, 2007 Business HYPERLINK http://www.google.co.uk/search?tbs=bks:1,bkv:atbo=pq=+subject:Business++Economicssource=gbs_ge_summary_rcad=0HYPERLINK http://www.google.co.uk/search?tbs=bks:1,bkv:atbo=pq=+subject:Business++Economicssource=gbs_ge_summary_rcad=0 Economics 722 pages; p-35, 39 According to Contingency theory applied to reward: -Different reward strategies are required for organisational diversity and cultures. -Different reward strategies and its usefulness vary according the organisations policies and practices. Business strategies may take forward the business strategy inside the organisation. The interrelationship between the employees and managers will influence the strategies at different levels in the organisations. -performance related pay should depends on the way motivation of employees Employee reward Michael Armstrong; CIPD Publishing, 2002 Business HYPERLINK http://www.google.co.uk/search?tbs=bks:1,bkv:atbo=pq=+subject:Business++Economicssource=gbs_ge_summary_rcad=0HYPERLINK http://www.google.co.uk/search?tbs=bks:1,bkv:atbo=pq=+subject:Business++Economicssource=gbs_ge_summary_rcad=0 Economics 528 pages; p-91, 94, 95 Initiatives for specific rewards: It depends on the examination of present circumstances in the organisation and need of evaluation of the business and its employees. Examples of some possible initiatives: 1) The establishment of contribution pay scheme through replacing of present methods of contingent pay 2) The initialisation of new grades and pay structure 3) The substitution job evaluation scheme with more clarified scheme that shows values and needs of the organisation. 4) The improvement of flexible benefit system 5) The arrangement of announcement and training programmes to tell all the employees about the reward policies and practices. Development of Reward strategy: Development of strategy: In todays organisation is facing fast changing economic environment, technological advancement and globalisation. Organisations have to cope up with these changes. The close fit between business strategy and HR strategy actually help to reach their desired target. Aligning human resources and business strategy Linda Holbeche Butterworth-Heinemann, 2009 Business HYPERLINK http://www.google.co.uk/search?tbs=bks:1,bkv:atbo=pq=+subject:Business++Economicssource=gbs_ge_summary_rcad=0HYPERLINK http://www.google.co.uk/search?tbs=bks:1,bkv:atbo=pq=+subject:Business++Economicssource=gbs_ge_summary_rcad=0 Economics 498 pages From the business point of view, it has to take account on trend such as concentration on core business, market segments, get maximum values from reward system, and give more importance on flexibility. They have to change the old system with the best practices to meet these requirements. The design of reward system must need to be fair and need to operate consistently to recognize individuals needs. There are many steps for developing strategies: Determine the main issues for business strategy that affects the reward and policy To find out crucial success factors for the business and need to think implications for human resource and reward strategies. Need to keep in eye on old reward strategies and identify any change require for that to adapt that with new changes of the organisations. To identify the implications for HR plans to establish future needs. Discuss with the consultant about how to develop reward strategies Consider external factors like policies of government, income tax regulations, peoples pay and pressure from local or international.

Unit 12

Unit 12: Business Online Assignment Brief 2012-2013 Edexcel BTEC Level 2 in Business ————————————————- Date assignment issued: 1 March 2013 ————————————————- Task submission closed: 29 April 2013 Contents Scenario3 Task 14 Task 25 Task 36 Task 47 Task 58 Task 6:9 Task 710 Task 711 Task 812 Task 913 Task 1014 ScenarioYou are the winner of a Young Enterprise Award. You are pleased that the large cash prize will help you to start your own local business in the Croydon area.Your choice of business will be one of the following: * Luxury car hire * Designer bags * Cosmetics for men * Travel agents * Clothes for babies and small childrenYou will need to design a website for your business to include the following: * An online request system for your customers * Location o f the business * Products or services available| Task 1 Front cover Design a Front Cover for your assignment. It should include the name of your business a relevant image and your name. Introduction Outline the purpose of the assignment and introduce the business you will write about Business IntroductionIntroduce the business you will be writing about by writing a report to include: * Name of the business * Type of ownership (ie sole trader, private Ltd etc) * Product/service being sold * Proposed location * Who are your customers * Identify the resources and equipments you would require to get started Check you have done the following: * Used paragraphs to structure your work * Proof read your work * Run Spell checker and Grammar checker (F7) * Save the document * Upload this document to Moodle Task Deadline: 11 March 2013 Time Deadline: 4pm Task 2 ————————————————-P6: D escribe the benefits to your business of marketing your product or service online Write a report that will describe 3 benefits to your business & 3 benefits to your customers of marketing your product or service online Check you have done the following: Used paragraphs to structure your work * Proof read your work using * Run Spell checker and Grammar checker (F7) * Save the document * Upload this document to Moodle Task Deadline: 11 March 2013 Time Deadline: 4pm Task 3 ————————————————- P1 Describe three different business organisations which operate online.Write a report using the following to help you: You must select a business from each of the following sectors: * Commercial * Educational * Government For each business you must also describe the purpose of their online presence you may use the following to help you: * Direct online selling of services * Government ser vices * Information * Advertising and marketing * Education Check you have done the following: * Used paragraphs to structure your work, using your own words – not copied and pasted * Proof read your work * Run Spell checker and Grammar checker (F7) * Save the document Upload this document to Moodle Task Deadline: 11 March 2013 Time Deadline: 4pm Task 4 ————————————————- M1 : Compare the features of three business organisations operating online Prepare a power point presentation comparing three business organisations operating online include the following: * Compare the features of each business * Explain how effective the features are for each organisation ————————————————- D1: Make at least three recommendations for a business organization considering go ing onlinePrepare a power point presentation giving three recommendations for a business organization considering going online Check you have done the following: * Used paragraphs to structure your work, using your own words – not copied and pasted * Proof read your work * Run Spell checker and Grammar checker (F7) * Save the document * Upload this document to Moodle Task Deadline:25 March 2013 Time Deadline: 4pm Task 5 ————————————————- P2: Explain how each of the three businesses operate their activities online. ————————————————- Write a report using the following to help you: Brochure * Mail order * Inviting online transactions * Providing information only You must explain how each business use their website to engage and interact with users Check you h ave done the following: * Used paragraphs to structure your work, using your own words – not copied and pasted * Proof read your work * Run Spell checker and Grammar checker (F7) * Save the document * Upload this document to Moodle Task Deadline: 18 March 2013 Time Deadline: 4pm Task 6: ————————————————- P3: Explain the issues your small business would need to consider to go onlineWrite a report to explain 3 issues your small business would need to consider to go online. You should investigate the functional areas behind an online presence and how these interact to support the website Check you have done the following: * Used paragraphs to structure your work, using your own words – not copied and pasted * Proof read your work * Run Spell checker and Grammar checker (F7) * Save the document * Upload this document to Moodle Task Deadline: 25 March 2013 Time De adline: 4pm Task 7 ————————————————- P5: Create web pages to meet the needs of your customersCreating a web page Create web pages to meet the needs of your customers you must include some of the following: * Word, power point or other suitable packages * Hyperlinks, graphics, background colours, images * Images from scanners, digital cameras, clip art etc When you have finished your design you must check the: * colour combinations, hyperlinks are functioning, content, formatting, images etc M3: Explain how the website assists in achieving the aims and objectives of the business user| Write a report to explain how the website assists in achieving the aims and objectives of the business user.You must explain why marketing online fits in with the aims, objectives and operation of the organization. Task Deadline:15 April 2013 Time Deadline: 4pm Task 7 D3: Justify the use of di fferent features in the design of your website| Prepare a power point presentation to justify the use of different features in the design of your website and how it contributes to the success of the final creation. Check you have done the following: * Used paragraphs to structure your work, using your own words – not copied and pasted * Proof read your work * Run Spell checker and Grammar checker (F7) Save the document * Upload this document to Moodle Task Deadline:15 April 2013 Time Deadline: 5. 00pm Task 8 ————————————————- P4: Explain the operational risks for your business organisation operating online Write a report to explain 3 operational risks for your business organization operating online and the problems caused with the lack of face to face interaction. M2: Analyse the benefits to business and customers of conducting business online| Write a report to ana lyse the benefits to business and customers of conducting business online.You should analyse the features of the web pages you have created; explain their suitability and how the online presence will benefit the business and its customers. D2: Suggest ways in which your business could deal with the operational risks associated with an online presence| Prepare a power point presentation suggesting ways in which your business could deal with the operational risks associated with an online presence. You must identify the risks and the methods a business could use to stop them. Check you have done the following: * Used paragraphs to structure your work, using your own words – not opied and pasted * Proof read your work * Run Spell checker and Grammar checker (F7) * Save the document * Upload this document to Moodle Task Deadline: 22 April 2013 Time Deadline: 4pm Task 9 P7 Outline the impact of online business on society| Write a report to outline the impact of online business on society. You should include the following: * Global presence * Level of response * Financial advantages * Effects on customer convenience Check you have done the following: * Used paragraphs to structure your work, using your own words – not copied and pasted * Proof read your work Run Spell checker and Grammar checker (F7) * Save the document * Upload this document to Moodle Task Deadline: 22 April 2013 Time Deadline: 4pm Task 10 M4: Analyse the consequences on society of an increase in online business| Write a report to analyse the consequences on society of an increase in online business. Use an example of an existing business you are familiar with to analyse how people’s lives have been affected. D4: Evaluate the benefits and drawbacks to society of increasing business online| Write a report to evaluate the benefits and drawback to society of increasing business online.You must include in your report the impact of going online both now and in the future. Check you have done the following: * Used paragraphs to structure your work, using your own words – not copied and pasted * Proof read your work * Run Spell checker and Grammar checker (F7) * Save the document * Upload this document to Moodle Task Deadline: 29 April 2012 Time Deadline: 4pm Upskills linkTasks 1-10 you will be required to judge how much to write and the level of detail to include. You must present information in a logical sequence using paragraphs where appropriate. Write in complete sentences, using correct grammar and spelling. |

Palliser analysis

International University Vietnam Bachelor of Commerce Program Assignment Cover Page Question: Companies internationalist for a variety of reasons and in a variety of ways. Discuss a major issue that a company will face while internationalization and how it may manage this challenge. Use examples from real companies to illustrate your points. Essay: In the world, many companies want to internationalist to expand or find a potential market but they must face many issues, such as red tape, language and cross culture.This essay will analyze a major issue of lacking control in quality of products ND capacity of employees of Coca-cola when they internationalization and how the firms solved this problem. According to Bartlett and Shoal model, Coca-Cola chooses global strategies because they need to reduce the cost of production and it also becomes a reason why they internationalist. Additionally, Coca-cola entry into China because of three advantages of Dunning motive model. Firstly, Coca-C ola has their own pattern and strong brand image, so they can compete with local companies easily (Lily et al 2013).In addition, Lily et al (2013) states that they also have location advantages of low labor cost, the significant domestic market and high economic growth of China. Finally, this internationalization advantages is that they have the agreement with big food company in China (Lily et al 2013). The problem of lacking control affect mostly to the Coca-cola when they can improve the quality and also manage the employees. Therefore, the plan to expand the market can be influenced and it also can decrease the reputation of the company.The main issue is that it can reduce the sale volumes, so the profit can be decreased significantly because China s the potential market with large population. Coca-cola make a decisions to become a FED company to solve the issue and they apply Pascal model and entry mode to entry in to China to clearly show each step they done carefully which de pend on the China' situations. For the first step, they export their products to China and then, they sign a franchise contract with a Chinese bottling partner in 1979 when Chinese government apply tight regulations (Lily et al & Addax Consulting 2013).Secondly, Lily et al (2013) points out that in 1985, they invest money in a Chinese firm to make this come a Joint venture firm and in 1993 they built their own subsidiary to become a FED firm when Chinese government had changed their policies to attract more FED. According to the Coca-Cola Company (n. D), the company established bottling operations in France, Guatemala, Honduras, Mexico, Belgium, Italy, Peru, Spain, Australia, Philippines and South Africa from 1920 to 1930. COMIC (n. D) claims that two bottling plants were establish in China and the bottles were imported from the plants in Philippines.Coca-Cola depends on these two models to improve their power n term of control quality of product and capacity of employees. From an e xporter to become a Joint venture, they can control a part and then, they can control all when they building their own factories. They show clearly their wants for develop in the China's market.

Macbeth Analysis Essays - Characters In Macbeth, Fiction

Macbeth Analysis Essays - Characters In Macbeth, Fiction Macbeth Analysis To Know My Deed, Twere Best Not Know Myself How was it possible for such an admirable and noble man, so established in society, to fall so greatly into a dilemma, full of murderous plots and deceit? In William Shakespeares Macbeth, the idea of one character becoming both victim and villain is introduced. Macbeth falls prey to others deception, and is supplanted with greed and hate when he is tricked by three witches. When told that he is going to be King of Scotland, Macbeth does whatever he can to ensure his prophecy. In Macbeths quest for power, he gains a flaw that ends in a deteriorated relationship with Lady Macbeth, and his eventual defeat. All hail, Macbeth, that shalt be King hereafter! (I.iii.50) The three witches, with their prophetic greeting (I.iii.78) gear Macbeths drive for power. They embody the supernatural element of this tragedy. With their imperfect predictions, they play on Macbeths security and nourish the seed of his tragic flaw, which flourishes in their manipulative prophecies and drives him into becoming the King of Scotland. But the Scottish aristocracy comprises of King Duncan, his two princes Malcolm and Donalbain, and various other thanes and nobles, including Macbeths friend, Banquo. His desire for position on the throne overrides his respect for the King and his own dignity, leading Macbeth to slaughter him, and murder all those who serve as obstacles in his treacherous pursuit of the throne. Yet I do fear thy nature. It is too full o the milk of human kindness to catch the nearest way. Thou wouldst be great; art not without ambition, but without the illness should attend it. (I.v.16-20) In the beginning, Lady Macbeth has a kind of power over Macbeth that she can only achieve through his devotion to her. She adds to his false sense of security, and Macbeth confides in her and lets her persuade him. As the murderous plots drag on, he loses his will to speak in confidence to her. As with Banquo, Macbeth no longer looks to him as an ally, but rather a hurdle that he must defeat in order to fulfill the divination that the witches have cast. Banquo is near enough to draw blood, and like a menacing swordsman, his mere presence threatens Macbeths existence (III.i.115-117). Macbeth is not sufficiently cultivated in good or evil to gather poise for all occasions; thus he experiences difficulty in sleeping, he uses rhetoric inadequately in the presence of others when disturbed, and even resorts to improbability. That tears shall drown the wind. I have no spur to prick the sides of my intent, but only vaulting ambition, which oerleaps itself and falls on the other (I.vii.25-28) Macbeth has a conscience that plagues him throughout the story, prohibiting him from forgetting all he knows that is right. But again, the words of his wife, Lady Macbeth, supplied with the warped foresights of the three witches, impels him to stay devoted to his utterly selfish ends. Macbeths fall from grace into sheer misery is truly tragic in its nature. Even his soliloquies, notable for magniloquence and marked by voluptuous word-painting, show more the stages of his corruption than its causes - the need for action to cover his lack of poise in awaiting developments and the need to stifle the moral imagination that enables him to foresee the consequences of his actions. Macbeth was simply a weak soul that had been unfairly hoaxed.

The Damnable Life of Faust

The Damnable Life of Faust Free Online Research Papers Faustus the Speculator, the Doctor of Divinity; who was not content with himself or his life, and wanted more. He was an intelligent worldly man who had students that admired him. But Faustus was not content with his knowledge and focused on studying Necromancy, day and night. After studying charms, enchantment, soothsaying, and witchcraft he called himself an Astrologian and Mathematician. He became so obsessed with his new knowledge that he decided to conjure the Devil. Faustus seeks the devil because he wants more knowledge, wisdom and immortality. This pact would be his demise. How could he be so smart and not realize that he was dealing with the King of the dark side, who lives by deceit and deception. The night that Faustus decided to conjure the devil, turned out to be the beginning of the end. The Devil made himself known and accepted Faustus request. The Devil promised to give Faust wealth, knowledge, wisdom and immortality. In exchange for these wonderful things, the Devil wanted his body and soul, also for Faust to rebuke any Christian belief and anything that could influence him back. Faust was doubtful but the Devil was able to bully him into making the pact. In order to complete the pact, Faust had to finalize the pact by signing with his blood. Faust congeals and the blood won’t come out. This makes Faust doubt for a bit and wonder if this is a sign from God. He wonders if he should continue. But his greedy ambition driven desire and weak mind allows the Devil to distract him and bully him into signing. This is the first situation where I saw some contradictions because it was stated in the story that Faust did not believe that there was a God, Hell or Devil. The Devil gives Faust a server named Mephistopheles who will bring Faust anything he wants. This turns out to be the only good deed that the Devil gives to him. Everything else that Faust gets is temporary, false and full of deceit. As so is Fausts side of the bargain because from the beginning Fausts plan is to somehow gain so much knowledge that he will be able to outsmart the Devil and take over his place in hell, and undo his pact- saving his life. So from the beginning neither side planned to uphold the pact. Faust had no intention to really become one of the Devils sincere followers and the Devil had no intention to give Faust the powers he had asked for. Faust became lonely and wanted a companion. Faust lived with a man named Christopher Wagner and his invisible servant Mephistopheles. Faust asked Mephistopheles for a wife. But Mephistopheles warned him that he could not have a wife since marriage was a religious ceremony of God- and he could not serve two Gods. Faust persisted and this leads the Devil to send Faust a message. The Devil sends a strong wind through his house, it is so strong that it scares Faust and he prays to the Devil and shuns his desire to have a wife. So the Devil began to trick Faust into thinking that he was gaining knowledge and power by giving a book to help him gain more insight into becoming one with the Devil instead of one with God. Faust began to inquire about the Devil, earth, and hell. He asks Mephistopheles several questions like how did the Devil become a fallen angel? How was hell made? What is the meaning of the stars? Mephistopheles asks the Devil for permission to answer such questions, permission is granted only because the Devil wants Faust to feel like he is gaining knowledge. So the story goes that the Devil was once one of Gods best angels. But he wanted to be God not just an angel- just like Faust. God threw him from heaven and he became a fallen angel. Hell was made and he now holds the thrown to hell. Mephistopheles cannot answer his questions concerning the stars because only God knows of such things. Faust is warned to remember of his pact and that he is not supposed to seek knowledge of Christianity. One night Faust dreams of hell and when he awakes, he requests to see hell for himself. Mephistopheles carries Faust through the air and takes him to hell but since he is asleep when this happens he doesn’t get to see where hell really is. But this satisfies Faust. Faust is given a second book that helps him become a master of disguise; he is able to turn himself into a dragon, this also helps Faust have more faith in the Devil. Faust requests to see the whole world and the Devil complies; Faust is able to see everything around the world even the inside of buildings, he even recognizes several churches. During his world travels Faust is invited into homes and asked questions pertaining to astrology but he knows nothing of these things, only what he has known all along- so what knowledge has the Devil given him? Faust does not become more knowledgeable only more manipulative. For instance, when he trades his horse that turns into straw and when he borrows money from a Jew and o ffers him his leg instead when he is not able to pay him. The leg has no value to the Jew and throws it away, when he returns to ask for his money, Faust asks for the leg. The Jew doesn’t have the leg so Faust turns the tables and tells him that now he owes him. Faust is becoming manipulative and deceitful. In the end Faust is ripped into pieces by the Devil. He never repents only makes sure that he tells his students of what he has done and what he has learned. God is the only way and the only truth. The Devil took Fausts life in the midnight hour. His students find his body shortly after. In life we can all relate to Faustus, we’re never satisfied and want more. At one point Faust while lying in bed begins to talk to God, and for a moment almost repents. But his stubbornness and proudness forbids him to follow through. He tricks himself into thinking that it’s too late for God to forgive him because he has denied him already. I can relate to Faust in this sense because we are our own worst enemy. We stop ourselves from doing good and doing right because of our own insecurities. Research Papers on The Damnable Life of FaustCritical Analysis of HamletEmmett Till BiographyThe Gnostic JesusDistance Learning Survival GuideProbation OfficersLegalization of Same Sex MarriagesThe Broken FamilyStandardized TestingConflict Resolution TacticsGap Analysis: Lester Electronics

Rethinking Construction Essay Example | Topics and Well Written Essays - 1500 words

Rethinking Construction - Essay Example As a result of our research, the conclusion we have reached, with some notable exceptions, is that there was merit in John Regan's task force findings and that, in general, it has improved the performance of the construction industry. However, we have also concluded that in certain areas of the industry in general, and despite the incentives and organizations set up2, the implementation of the proposal is taking longer than had been envisaged. The main thrust of the "Rethinking Construction" report was for the partnering approach to form the central focus of construction projects. Such a system has been successfully implemented in many other industries as part of an integrated supply chain procedure. The report went on to suggest that if the construction industry executed the initiatives recommended, there could be anticipated significant annual improvements and savings in a number of key industry areas. These included: - The intention was to show the industry a way forward and help it to revitalize and refocus itself after a period of stagnation and poor productivity and profitability. It was also seen as a foundation stone in the rebuilding of the industry's less than perfect reputation, resulting from its propensity to deliver projects late, over-budget and not to the highest quality. In 1998 the report suggested to the industry guidelines in respect of the timescale for change, warning of the possible repercussions if the need for such change was not taken on board and treated seriously. In an effort to show the way and prove to the industry in general the value that the "Rethinking Construction", the task force called upon the government and construction industry leaders to put together a number of demonstration development projects, which would act as models for evaluation purposes. It asked for 500 millions worth of such projects. In the event, some 6 billion's worth were forthcoming. Positive Results There have been some notable successes where the task force recommendations have been fully implemented. The following, (figure 1) shows how the joint government / industry pilot schemes fared in the year 2001. It can be clearly seen from this table the results on a number of the KPI's3 set down by the task force have exceeded expectations. The most notable of these have been in safety, design time predictability and defects, which the original report had suggested should be targeted for 20% per annum improvement. There have also been some notable successes in partnering within the private sector. L.T. Deeprose Ltd, based in Guildford in Surrey, is a case in point. This company has embraced both the spirit and the physical aspect of "Rethinking Construction". The company concentrate on two aspects of the industry, development and contracting. On the development side they have built up working relationships with property advisor and estate agents, contracting Clients, specialized sub-contractors and consultants, including architects. By building a long term relationship with all of these organizations and involving them at all stages of a project, the company is able to meet, and continues to meet, the majority of the benefits that the report suggested would be